Work · Luxury hospitality
A calm, refined brand presentation for The PuLi hotel group
A 45 slide presentation for The PuLi hotel group, introducing its story, hotels, brand and offer to owners in a quiet, understated style.
The PuLi opened in 2009 as Shanghai's first urban resort. Its name means uncarved jade, and its philosophy is understated luxury. The group now also includes hotels in Beijing and Kuala Lumpur.
We designed a 45 slide presentation for The PuLi as it launches as a single hotel brand. It tells the group's story, introduces its hotels and leadership, sets out the brand's vision and positioning, and explains its offer to hotel owners and developers.
The design follows the brand's own idea of restraint. Warm cream pages, widely spaced capital headings, fine rules and soft, shadowy photography give every slide room to breathe.
What we built
- Story and hotel slidesFull bleed photographic openers for the group's story and its next chapter, with a page for each hotel.
- Brand pagesVision, mission, philosophy, design principles and positioning, each given a calm page of its own.
- Owner and team slidesServices for owners and developers, the value proposition, awards and team profiles in clean, column based layouts.
Client quote to come.
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